An internet marketing survey has concluded that there is 32 per cent increase in the number of visitors to travel sites since last year. The visitors have reached 18.5 million this year, that clearly shows boost in the online booking trend. This survey has been done by comScore Inc. a research company that was founded in August 1999 by Gian Fulgoni and Magid Abraham. It provides marketing data and services to other companies by studying online behavior.
The Survey data says that 18.5 million online users above the age of 14 visited travel sites in April, 2011. Follow the details below:
1) Indian railways-8.4 million visitors, 8 per cent growth rate
2) MakeMyTrip -3.9 million visitors, 63 per cent growth rate
3) ClearTrip.com-2.1 million visitors, 80 per cent growth rate
4) Yatra online-3.5 million, 82 per cent growth rate
5) Expedia-1.8 million visitors,12 per cent growth rate
On March 31, 2010 MakeMyTrip suffered a loss of $6.2 million but the company quickly generated a net profit of $4.82 million till March 31, 2011. On the other hand Gurgaon based famous travel company Yatra Online Pvt Ltd had raised funds of Rs.200 crore to gear up its hotels and holiday booking business.
Thus the convenience of booking trips and locating travel information on internet has lead to the strong growth in online travel category in India. It has been stated that with the increase in online travel industry it has become imperative for the travel companies to provide greater than ever functionality, ease of use and security to its users. This action would directly help in growing online travel market.
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